I manage social media sites for artists and celebrities, and help create the content that makes them compelling. I craft posts, articles and online press releases, moderate posts from followers, reply to, retweet and share. I can help you choose the right platforms (Twitter, Facebook, Instagram, Tumblr, Soundcloud, Ello, Pinterest, YouTube, etc) create and maintain profiles to reach your appropriate audience. I will act as your representative with marketing partners who desire social media elements in campaigns, and work with you make sure the messaging is appropriate to your image. As a professional photographer, I can attend events and create images to accompany written content (check the "Music" section under the Photography drop-down on the left side of this page to see some of my images.). And ultimately, we'll work together to grow your audience on these platforms, creating a powerful marketing and sales asset.
Social media enables an incredible value exchange between artists and fans, consumers and brands. The challenge is to do it well, by consistently communicating in a way your audience finds valuable, while being able to extract measurable value from that audience.
Content enables that value exchange. People have a huge appetite for posts, stories, photos, videos, lists, and podcasts. Creating high quality content with regularity is hard. The world is awash with content, but not a lot of it is compelling. Context is critical: who is your audience and what are you trying to say to them? What platform are you using to communicate? The message must be crafted to match the medium. This sounds obvious, but quite often it is ignored, because of a lack of understanding or time.
Content in Context is required to derive true value from social media, and more generally, from your followers/consumers.
In addition to social media and content management, I also offer Business Development services. Artists and celebrities are often approached to lend their name to "the next big thing" in new technology, with some promised pot of gold at the end of the rainbow. I've been reviewing new tech deals for over twenty years, and can zero in on the strengths and weaknesses of any deal offer made to you, so you can make the right decision about getting involved, or not.
General Writing Services: I'm available for specialized web content creation, ghost and speech writing. I also craft press releases and bios, and host podcasts. My areas of expertise include music, music technology, the digital music space, social media marketing, content marketing, photography, and motorcycling.
Photographic Services: If you're looking for beautiful, unique images for your website, social platforms or publication, I do "available light" environmental portraiture, typically using the Leica M system. All the images on this website were taken by me, except where noted.
References are available upon request.
If you're interested in discussing any of the services I offer, please contact me.